How do you hear about upcoming music events and guitar performances? Where do you market your local music business? Here’s my advice on advertising in and around Raleigh, based on my experience setting up my guitar teaching business. If you know about other opportunities please share with the rest of us by posting in the comments below.
To reach students and academics there are cylindrical poster boards on NC State’s main campus by the Free Expression Tunnel and near Harrelson Hall, but these are heavily used and abused, i.e. posters are quickly ripped off or pasted over. There is a non-commercial solicitation rule on campus. You can pay to advertise in The Technician, and events of interest to the university community could be posted on the noticeboard in the Music Department. It is courteous to ask before sticking up your notice.
There are many popular local email lists, some of which may include thousands of potential customers, such as those interested in live music or music lessons. (I’m on one with over 4000 subscribers but it is private so unfortunately I can’t post an accessible link here). A good place to search for your interests might be on Yahoo Groups or Google Groups. Another thing people like to do is to accrue a database of the email addresses of potential customers, either by storing their details from past purchases (with their permission of course), or by including an email subscription box on your website.
- Sam Ash on Capital Boulevard. Material removed after 30 days, sooner if it is out of date.
- Guitar Center on Capital Boulevard.
- I have also found business cards of interesting bands on the corkboard in the men’s toilets in Raleigh Brewing Company (might be similar in the women’s but obviously I haven’t been in!).
- Craigslist offers free classified advertising for specific cities and is split into topical boards, see for example one of my ads.
- Local libraries, such as this one at Cameron Village. Usually you hand in your notice and it must be approved before the librarians post it.